MARKET SURVEY – EAST AFRICAN UNIVERSITY RWANDA

MARKET SURVEY QUESTIONNAIRE FOR EAUR CURRICULUM REVIEW
Purpose of the survey:
This questionnaire has been designed to collect data from professionals or industry so that the teams involved as Internal and External Experts teaching in other Higher Learning institutions could learn from the industry’s/participant’s feedback and requirements to improve EAUR current programmes in Business and Management studies, Film making and film production, Mass Communication, Education and Industrial Art and design. EAUR promises you that the information collected from this survey will be treated with strict confidence and remains useful only for the academic purpose only.
This questionnaire is divided into three parts: the first part concerns the characteristics of Respondents and general information about your organization/Company; the second part focuses on Company’s opinions on fresh Graduates adaptability in terms of required knowledge and skills from the industry and the third part is devoted to your views on curriculum improvement during the review process.
PART ONE: GENERAL INFORMATION ON YOUR COMPANY AND YOURSELF

SECTION 1: Characteristics of Respondents

Gender

Age

Position in the Company:

Education level:

Area of specialization

Experience:

SECTION 2: General information on the Company/Firm

Company/ Firm’s Name

Type of industry (Business):

Business experience

Address

PART TWO: COMPANY’S OPINIONS ON INDUSTRY REQUIREMENTS AND FRESH GRADUATES EMPLOYABILITY

Question 1: What are the current requirements in general for employability of fresh Graduates on local labor market and in the region for this industry (Choose all that are applicable)

Question two: What is the current technology used in this industry to collect business data and analyzing them to generate adequately and promptly information for decision making. (Select all that is applicable)

Question three: What is the IT system and software that you are currently using to deal with your customers’ needs and fast-tracking transactions and for business efficiency? (Select all that is applicable)

Question four: Explain briefly the challenges that fresh Graduates have been experiencing while hired as new staff in your company?

Question five: What are the gaps you have been observing from fresh Graduates while performing their duties as staff in terms of knowledge and skills?

Question six: Which courses or Modules could you suggest to universities, specifically EAST AFRICAN UNIVERSITY RWANDA to integrate into current curricula to fill those gaps observed from fresh Graduates?

PART THREE: COMPANY’S OPINIONS ON EAUR PROGRAMMES OR CURRICULA

Question seven: Which types of courses or Modules are currently marketable in this industry and which could benefit EAUR Graduates once employed to deliver particular services

Question eight: The following are Programs offered at EAUR:
Bachelor of Business Administration with Honors in;
1. Economics
2. Accounting
3. Marketing
4. Procurement
5. Credit Management
6. Finance
7. Human Resource Management
Bachelor Degree in:
1. Leisure, Tourism & Hotel Management
2. Mass Communication
3. Film making and Film Production
4. Industrial Art & Design
5. Education in History and Geography
6. Education in Mathematics & Computer
7. Education in Mathematics and Physics

Which of the above-mentioned academic programs are related to your industry and you do think should be improved from your own observations?

Question nine: What could be your advice on marketability of the following programmes on Rwanda labor market: a. Leisure, Tourism and Hotel management as merged programme b. Tourism Management as stand-alone programme c. Hospitality and Hotel management as stand-alone programme

Question ten: What could you advise Universities, specifically EAST AFRICAN UNIVERSITY RWANDA to improve research project carried out by final year students towards the completion of their bachelors’ studies so that it is useful to the industry and students?

Question eleven: What could you advise Universities particularly EAUR to implement as strategies or approaches to improve learning outcomes from field attachment (internship) in this type of industry?

Question twelve: What could be your expectations from Graduates who completed their studies in Mass Communication, Leisure Tourism and Hotel management, Business Studies, Education and Industrial Art and Design and film making and film production?

Question thirteen: What is your opinion on communication skills for fresh Graduates joining the labor market and which approaches could EAUR use to improve students’ communication skills?

Question fourteen: What could you suggest to EAUR Management to implement as teaching strategy to provide entrepreneurship skills for its students?

Question fifteen: Which teaching strategies could suggest to EAUR Management to implement as teaching delivery mechanism to provide to students’ hands-on skills from this industry?

Question sixteen: What could you suggest to EAUR to make its programmes more innovative?

Thanks in advance for your huge support by providing answers to all questions

😀 😄 😍 💗